A few years ago, I upgraded my house and used a variety of corded or gasoline tools during the renovation process, the loud noise, awkward movement, and the resulting exhaust fumes were unbearable for me, I finally finished my renovation with the help of cordless power tools and was impressed by the efficiency, convenience, and environmental friendliness of cordless tools. Since then the idea of starting a business in this industry was born.

China has a complete and strong supply chain. And, the fact that the world is in the midst of the trend of electrification of tools, these made me determined to start my own business.

After a long preparation, our online store was launched. We currently offer high-quality power tools and home tools to families and DIY enthusiasts across North America, and we are inspired by the hard-working and resilient reindeer (a symbol of strength, agility, and dependability), and have made these qualities the foundation of our tool design and customer service.